ClientYouth Connections Bridge
DeliverableWebsite identity — 6 concepts
PaletteLocked, supplied by client
Date25 July 2026

Six ways to build the same bridge.

Youth Connections Bridge has to convince two people with one website: a seventeen-year-old deciding whether to get on a plane, and a National Agency deciding whether to fund the flight. Each concept below leads with a different one of them. The eight brand colours are identical in all six — what changes is which colour carries the weight, what the typography sounds like, and what the page is structurally built around.

The fixed palette
#F4F5EFOpen MeadowDefault page background
#A8C19EGrowing TogetherCards, quiet sections
#5E8772Rooted GreenIcons, diagrams, lines
#365E52Bridge ForestPrimary brand colour
#263A3EPineBody text, headings
#0047B3European BlueLinks, programmes, CTAs
#E7C35AShared FutureHighlights, statistics
#735A82Cultural PlumCulture, community
Recommended balance across the system
75% forest & neutral 15% European Blue 8% Shared Future 2% Cultural Plum

Held as a system-wide guideline, not a per-page quota. Each concept below shows its own weighting — averaged across a real site, concepts 1, 2, 4 and 6 land close to the target; 3 and 5 deliberately over-index on forest and Pine and would be balanced by lighter inner pages.

Concept 01 Leads with · the applicant

Route Card

The website behaves like a travel document. Every project is a departure city, an arrival city, a set of dates and a deadline — set in monospace, because that is genuinely what a mobility opportunity is.

YCB Youth Connections Bridge
Opportunities  ·  Partners  ·  Youthpass  ·  About Apply
KA152-YOU  ·  Youth exchange 2027-1-CZ02-KA152-YOU-000318
Prague Porto

“Rivers Without Borders” — eight days on water, waste and what a town does with both.

Departs14 Mar 202708:15 · PRG
Returns22 Mar 202721:40 · PRG
Group32 people5 countries · age 16–21
Travel2 000–2 999 kmgreen travel top-up
6 places left
KA153-YOU · Training Brno → Tallinn 09–13 Apr 2027 · 24 youth workers · fully funded
ESC · Volunteering Košice → Leipzig 12 months from Sep 2027 · 2 places · monthly allowance
23 open callsUpdated daily · 09:14 CET

Homepage, desktop — sample content, real programme codes

Concept 02 Leads with · the parent & the first-timer

Rooted

Takes the palette at its word. Open Meadow, Growing Together, Rooted Green, Bridge Forest, Pine — the colours are already a forest, so this concept builds the whole system out of growth: soft edges, drawn line-work, generous air.

Youth Connections Bridge
For young peopleFor schoolsFor partnersContact

Young people grow when someone plants them somewhere new.

We run Erasmus+ exchanges for 16–25 year-olds from Czech towns the programme usually never reaches. No cost, no experience needed, no perfect English required.

What it is actually like
Your first time away

We handle the paperwork, the flights, the insurance — and the phone call to your parents.

Somewhere real

Eight days living, cooking and arguing with thirty people from five countries.

It counts afterwards

You come home with a Youthpass certificate and something worth saying in an interview.

Homepage, desktop — sample content

Concept 03 Leads with · the funder & the partner

Span

A bridge is a piece of engineering, so this concept draws one. The geometry is the Erasmusbrug in Rotterdam — one asymmetric mast, cables fanning out to a long deck — used as the site's organising diagram: one anchor country, fourteen spans.

Youth Connections Bridge
ProgrammeAccreditationResultsBecome a partner

We build the span between a young person and a continent

Accredited under Erasmus+ Youth since 2016. Forty-one partner organisations across fourteen programme countries, one anchor.

SKATDE PLLTEE ROITES PT CZ ANCHOR + 4 MORE COUNTRIES
2 019Participants since 2016
41Partner organisations
14Programme countries

Accreditation number, partner dossier and annual financial statements

Download the partner pack →

Homepage, desktop — sample content

Concept 04 Leads with · the alumnus & the peer

Voices

Built out of what actually comes home from an exchange: photographs, half-finished sentences, five languages in one room. A zine rather than a brochure — the organisation recedes and the participants do the talking.

Youth Connections Bridge Voices 3 of 41 stories
Image

Porto, day three — the group cooking dinner for thirty

I had never been on a plane. By day three I was arguing about compost, in English, with a girl from Vilnius.

Tereza, 17 — Ostrava Rivers Without Borders · Porto, March 2026

We couldn’t agree on anything except the food.

ESCultural exchange
Mateo, 19 — Valencia

I came back and started a club at my school. Nine people now.

CZKA154
Adél, 18 — Brno

My Czech is still terrible. We text every week anyway.

LTEE
Rūta, 20 — Vilnius
cs  ·  pt  ·  lt  ·  it  ·  es  ·  de Read all 41 stories →

Homepage, desktop — sample content, image placeholder shown

Concept 05 Leads with · the returning user

Departures

Not a homepage — a board. Everything YCB publishes has a deadline attached, so the site opens as a live list of open calls on a Pine ground, sorted by how soon you lose your chance. The only concept that is dark by design.

Youth Connections Bridge Updated 09:14 CET

Open calls · 23

Sorted by deadline. Everything listed is fully funded — travel, accommodation and food.

DestinationActionDates Apply byPlacesStatus
Porto PT KA152-YOU 14–22 Mar 2027 20 Feb26 days left 6 Closing Apply
Tallinn EE KA153-YOU 09–13 Apr 2027 04 Mar 24 Open Apply
Leipzig DE ESC 12 months / Sep 2027 15 Mar 2 Open Apply
Cluj-Napoca RO KA154-YOU 02–07 Jun 2027 01 Apr 18 Open Apply
Vilnius LT KA152-YOU 18–25 Jul 2027 Closed 0 Waitlist Join
Showing 5 of 23 · filter by country, age, length See all open calls →

Homepage, desktop — sample content

Concept 06 Leads with · the undecided scroller

Waypoint

The reference direction, translated into the locked palette. Behaves like a modern consumer product page: one promise in heavy caps, two buttons, one card — and a dashed route that physically pulls your eye from the headline down to the first open call.

YCB / Youth Connections Bridge
Erasmus+ · Youth exchanges · Training courses

Your first trip that matters

Free week-long exchanges across Europe. Travel reimbursed, food covered, rights taken seriously. Pack a bag.

Youth exchange

Roots & Rights — outdoor human-rights camp, Slovenia

14–22 Aug Ages 16–25 🇨🇿 🇸🇮 🇵🇱 🇪🇸 Apply by 15 Jul

Homepage, desktop — sample content

Side by side

How the six differ

ConceptFeels like Dominant colourType pairing Speaks toBuild
01Route Card A well-designed travel document Open Meadow + Pine Avenir Next + MenloThe applicantMedium
02Rooted A community garden with good signage Growing Together Iowan Old Style + OptimaParents, schools, first-timersLow
03Span An engineering firm that likes young people Bridge Forest Avenir Next Condensed + FuturaFunders, agencies, partnersMedium
04Voices A zine printed after the trip Meadow + Cultural Plum Didot + Gill SansAlumni and peersHigh · editorial
05Departures A departures board you check weekly Pine Helvetica Neue + MenloRepeat users, youth workersMedium · needs live data
06Waypoint A confident modern product page Meadow shade + Pine SF Pro alone, four weightsUndecided first-time visitorsLow
Our recommendation

Build Route Card — with Waypoint’s hierarchy on top.

Concept 01 is the only one that solves the organisation’s actual problem: mobility opportunities are opaque, and a young person cannot compare four of them without help. It is also the most ownable — nothing in European youth work currently looks like a well-designed transit document.

But Concept 06 is right about the thing 01 gets wrong. A first-time visitor needs one promise and one obvious button before they meet a grid of fields. The two are genuinely compatible: same Pine-on-Meadow ground, same flush-left structure, same card logic. So take 06 above the fold and 01 the moment a real opportunity appears.

The rest composes from there. Departures is 01’s monospaced logic in dark, so it drops in as the opportunities index rather than competing as a separate identity. Voices supplies the warmth neither 01 nor 06 can generate structurally.

PromiseConcept 06 — WaypointHero, hierarchy, dashed route, mobile
DetailConcept 01 — Route CardOpportunity pages, comparison, applications
IndexConcept 05 — DeparturesAdopted as the /opportunities board
WarmthConcept 04 — Voices/stories, alumni, social exports
HoldConcept 03 — SpanCable diagram reserved for the annual report and partner pack
DeclineConcept 02 — RootedBeautiful, but it is what the category already looks like
Palette rules — where each one is satisfied
Open Meadow, never pure white

Ground in concepts 01, 02 and 04, the card in 06, the light strip in 03. No #FFFFFF anywhere in the six.

Growing Together carries no long copy

Used as the card band in 02 and as status pills and secondary text on dark in 05 — always with Pine or Bridge Forest on top.

No small white text on Rooted Green

Rooted Green appears only as line-work, icon fills and italic supporting text. The one icon circle carrying a glyph uses a 1.8px stroke, not type.

Bridge Forest as the primary

Primary buttons in 02, the full ground in 03, the recommendation slab on this page.

Pine for text, no pure black

All six. In 05 it also becomes the ground with Open Meadow inverted on top; in 06 it draws every border and the hard shadow.

European Blue stays distinctive

Restricted to one action per view — apply, download the partner pack, read all stories. Never a decorative field. On Pine it steps to a documented tint, #8CB0F4, to hold contrast.

Pine text on Shared Future

Every yellow surface — the places-left stamp, the taped caption, the Closing pill — carries Pine, never white.

Cultural Plum feels special

Absent from five concepts. In 04 it is the quote mark, the cultural-exchange tag and one half of a duotone — roughly 2% of pixels, 100% of the accent's meaning.